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When Atlassian unveiled their toolset in 2002, they had software developers in mind, first and foremost. Their belief was that the flexibility and visibility these revolutionary new tools offered would enable development teams to collaborate better and speed project resolution times. 

Over the years, more and more business teams have adopted the Atlassian toolset to streamline and organize tasks, projects, and more. In fact, every single department at Isos—from Accounting to Human Resources to Marketing--uses and benefits from the Atlassian tools. I joined the Isos Marketing team in 2016, and I’ve had the pleasure of taking on more and more responsibility for this fantastic group of people. In doing so, I’ve had to learn a lot more about how to use the Atlassian toolset, since our team literally cannot function without them. Think I’m exaggerating? I swear to you, I’m not.  

Here are my top 4 favorite tools that our marketing team uses to make our lives significantly easier: 

  1. Jira Software– Jira is Atlassian’s flagship product and has become synonymous with Atlassian through the years. And for good reason. It’s wildly popular with teams of all shapes and sizes. For the Isos marketing team, it has vastly helped with our organization and structure. We create Jira issues for each of our major marketing events, and include sub-tasks (such as booking travel, printing collateral, ordering giveaways, etc.) that fall within the issues. It’s a game changer when it comes to efficient and streamlined event management. 

  2. Confluence – Confluence has been, and will always be, a huge part of how our team collaborates. More than just an electronic paper trail, it is an excellent place to store meeting notes, detailed information about our events, drafts of press releases and whitepapers, and much, much more. We also link Jira issues to the Confluence pages that correspond with them, giving bidirectional access between the task and the work we’ve completed on it thus far. Confluence stores tons of information in a readily accessible format that allows greater visibility and collaboration between team members.  

  3. Jira Service Desk – Jira Service Desk has long been the ideal solution for companies, both for customer-facing and internal service desks. With JSD, teams can customize easy-to-use portals where both customers and/or employees can submit requests or visit a Confluence-driven knowledge base. At Isos, we absolutely love JSD’s functionality. In fact, we created our internal “Ninja Desk” to help our HR, Administrative, Accounting, and Marketing teams stay organized. Now, anytime an employee needs new company apparel, business cards, travel booked for a tradeshow, etc., our team gets an alert, along with a request that is a Jira issue. It’s a fantastic way to track and organize departmental requests. 

  4. Trello – Atlassian acquired Trello in 2017, and what an excellent addition it has been! Trello is a great way to visualize new or existing Jira issues. It integrates seamlessly with Confluence, as well. With Trello, you can add cards for each task, under separate columns, which represent an issue. Our UX guy swears by his Trello board, and uses it to organize his projects and deliverables. 

You can probably ascertain that I’m a big fan of the Atlassian toolset! If you’re part of a marketing team—or really any team—you owe it to yourself to check out the above-mentioned tools. They will change your life, I promise!  

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