If you're one of the five people out there who have read my blogs (I kid...I kid...it may be more like 7), it's no secret that I'm a huge fan of Trello, Atlassian's incredible tool that gives you a user-friendly, visual representation of workflows. I use Trello for my own personal to-do list for work, as well as for our marketing department meetings and event logistics planning. I've even used it to help plan my family's dream vacation back in 2018. I absolutely love this tool, and I think it rounds out Atlassian's product suite very nicely.
Atlassian touts Trello as, "the visual way for teams to collaborate on any project." Indeed, the marketing team at Isos has taken this concept and run with it! I already mentioned a few ways we take advantage of this cool tool, but my absolute favorite way that we use Trello is for our content calendar. Isos has a very prolific blogging machine (as you may have notice if you're a frequent peruser of our blog), plus we curate other content on the daily–-things like newsletters (internal and external), press releases, web content, white papers, and more. We needed a quick and easy way to build a content calendar that helps us see where we're at in the content generation, editing, and distribution process. Enter our Marketing Intern (quite possibly, one of the smartest interns who ever existed, but I'll save that story for another day...), who was tasked with finding a platform for our content calendar. She researched a few different tools, and found Trello to be ideal. With very little training–and within 10 minutes flat--she had generated an insanely awesome dashboard that features:
- Columns with labels like "Ideas & Requests," "First Draft Complete," "In Review," and "Released"
- Each individual content piece assigned to its own moveable card, complete with a due date, a "Priority" label (i.e. low/medium/high), and a description
- Custom fields in each card for items such as "Content Type," "Audience," "Author," "Amplification Plan," and more
And voilá! We now have a robust content calendar that allows us to collaborate, plan, track, and schedule...at the drop of a hat.
What's so great about Trello for your marketing calendar, too, is that it integrates seamlessly with all of the other Atlassian products. There's even a nifty Jira Power-Up that enables linking of Jira issues to cards. This helps connects teams in your organization and allows better visibility into important issue information. You can jump to the Jira issue in seconds from the Trello card, if you need to quickly research it. This is helpful because we track all of our marketing campaigns in Jira, so it's nice to be able to link those issues to the content pieces listed on our Trello cards.
Overall, this easy-to-use content calendar has been a huge win for our department. We now have a visual representation of our initiatives, and can easily change the status of each content piece by clicking and dragging cards in between columns. It's user-friendly, visually appealing, and let's face it...is there anything more gratifying than moving a card into the "Done" column? I think not!
For more information on how your business and/or technical teams can take advantage of the Atlassian toolset, reach out to us today. We are always available to talk shop, show you a demo, or walk you through your options. We hope to hear from you soon!