Through detailed collaboration and a ton of hard work, the winning combination of Orange Marketing and Isos Technology earned Orange Marketing the coveted Grow Better: Marketing Impact Award in 2021. You might be thinking…what is an Impact Award and why is this a big deal?
Every year, HubSpot receives numerous case studies written by partners worldwide who are all chasing the coveted Impact Award. The Impact Award was created to recognize partners' efforts to help their clients “grow better”. This award created a way for partners to showcase their results and to honor their best client success stories (that’s Isos - this is where we fit in).
Early in 2020, Isos Technology purchased HubSpot, after coming to a realization that their sales and marketing technology infrastructure was becoming increasingly difficult to maintain. Isos collaborated with Orange Marketing and created a three-month migration timeline together that would:
Given Orange Marketing's proven track record, their recommendations were well-received by Isos. Over those first three months, they successfully tackled the following migrations in this order:
So now that Isos had HubSpot up and running successfully, what were the results? Similar to many organizations, the success of the marketing team is measured on the results of the closed/won deals that are associated with a MQL (Marketing Qualified Lead). Since implementing HubSpot, Isos has seen an increase in revenue quarter over quarter since Q3 2020. Our closed/won deals associated with a MQL have increased 30%, and the revenue on these deals has increased by 38%. In addition to this, the number of MQLs has increased 19% and the number of SQLs (Sales Qualified Lead) by 15%. Also, kind of a big deal!
Today, Isos and Orange Marketing have moved into a long-term relationship and Orange Marketing remains a core marketing partner. Isos will often run ideas and strategy past Orange Marketing from both the sales and marketing departments, and Orange Marketing is there to support execution on various levels. Isos Technology is so very honored to have been the client success story that placed Orange Marketing onto the HubSpot Impact Award Hall of Fame. To read the official Orange Marketing case study and to visit the Hall of Fame, please click here.