Boosting hospitality security and efficiency: How Atlassian enhances quality of work and revenue

The hospitality industry is no stranger to challenges, but recent events have highlighted the need for more efficient, effective, and equitable management practices. More than 9,000 hotel workers across the U.S. have gone on strike in pursuit of better pay, more manageable workloads, and the reinstatement of certain services, such as automatic daily room cleaning, which were cut during the pandemic. These rolling strikes, which have affected over two dozen Marriott, Hilton, and Hyatt hotels, are not just a call for better wages; they are a cry for systemic change in how the industry values and manages its workforce.

The impact of hotel strikes on business operations

The strikes have significantly strained hotel operations, especially during peak travel periods. With housekeeping and front-desk staff—the backbone of daily hotel operations—walking off the job, hotels are finding it increasingly difficult to maintain their standard level of service. Guests are experiencing delays, reduced services, and a noticeable decline in the quality of their stays. This, in turn, impacts customer satisfaction, potentially leading to negative reviews, reduced bookings, and, ultimately, a loss in revenue.

Moreover, the strikes underscore a more significant issue within the industry: the disconnect between hotel management and the employees who keep the business running smoothly. Workers' feeling compelled to strike to make their voices heard suggests a need for more effective communication and collaboration and inadequate management practices that fail to address employee needs and concerns. This situation is compounded by the increasing cost of living in many of the cities where these hotels are located, making it difficult for workers to afford to live in the communities they serve.

How can businesses respond to these challenges?

To navigate these challenges and prevent future disruptions, hotel management needs to adopt a more holistic approach that values employees as much as guests. This includes not only offering competitive wages and benefits but also ensuring that work processes are streamlined, efficient, and supportive of employee well-being. Here is where Atlassian’s suite of tools can play a pivotal role.

The role of Atlassian in streamlining hotel operations

Atlassian tools, known for enhancing collaboration, streamlining processes, and providing real-time insights, can significantly improve the quality of work, efficiency, and revenue in the hospitality industry. By leveraging these tools, hotels can build a more resilient and agile operation that is better equipped to handle day-to-day tasks and unexpected disruptions like strikes.

1. Enhancing collaboration and communication

One of the primary issues highlighted by the recent strikes is the need for more effective communication between management and staff. Tools like Jira and Confluence can bridge this gap by providing platforms where employees can openly communicate their needs and concerns. For example, using Jira’s project management capabilities, hotels can create and assign tasks, track progress, and ensure all team members are on the same page. Conversely, Confluence is a collaborative workspace where employees can share ideas, document processes, and provide real-time feedback. This transparency fosters a culture of trust and collaboration, which is essential for any organization aiming to align its workforce and improve operational efficiency.

2. Streamlining processes for greater efficiency

The strikes also highlight the need for better management of daily tasks and responsibilities, such as room cleaning and front desk operations. By utilizing Jira Service Management, hotels can automate routine tasks, prioritize urgent needs, and allocate resources more effectively. This not only reduces the workload on staff but also ensures that services are delivered promptly and to a high standard, enhancing guest satisfaction and loyalty.

Tools like Advanced Roadmaps also provide management with a comprehensive view of all ongoing projects and tasks across departments. This enables better planning and resource allocation, ensuring that all hotel operations align with strategic goals and adapt quickly to changing circumstances.

3. Data-driven decision making to improve quality and revenue

In today’s data-driven world, having access to real-time insights is crucial for making informed decisions. Atlassian’s tools provide robust analytics capabilities that allow hotels to monitor performance metrics, identify areas for improvement, and make data-driven decisions that enhance employee satisfaction and customer experience. For instance, by analyzing data on room cleaning times, guest feedback, and staff workloads, hotels can optimize their processes to improve efficiency and quality, ultimately leading to higher revenues and better business outcomes.

4. Creating a culture of continuous improvement and agility

Finally, Atlassian’s tools support a continuous improvement and agility culture, which is essential for any business looking to thrive in today’s fast-paced environment. By implementing agile methodologies such as Scrum and Kanban, hotels can foster a mindset of continuous learning and adaptation among their staff. This not only improves operational efficiency but also empowers employees to take ownership of their work and contribute to the business's overall success.

Strategies for resilience and growth

The recent hotel strikes serve as a wake-up call for the hospitality industry to reevaluate its management practices and invest in tools and processes that support employee well-being and operational efficiency. By leveraging Atlassian’s suite of tools, hotels can enhance collaboration, streamline processes, and make data-driven decisions that improve the quality of work, efficiency, and revenues.

At Isos Technology, we understand the importance of integrating people, practices, and technology to achieve true business agility. Our proprietary framework, the Isosceles Agility Triangle™, helps organizations develop maturity across all three ecosystems, ensuring that technology, practices, and people work together harmoniously to drive efficiency, innovation, and resilience. If you’re ready to transform your business and achieve new heights of agility and efficiency, contact us today and see how we can help you reach your goals.